It is designed so that the visitor will be compelled to take specific action. So it should have a catchy headline, a story or content that catches the interest of the reader, examples of how the product or service is helping people, a testimonial or two and the bonuses the reader will receive when he or she takes the action you desire.
Your visitor follows through with action or decides to leave the site. The only navigation you should have on a squeeze page is a button to your website should they choose not to follow through with signing up.
Here are the important parts of a squeeze page:
- The Headline. You have approximately 8 seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, the rest of the content on the page is ineffective. The Headline doesn’t have to be “hypey” but must be compelling. The Headline should tell the visitor why he must have what it is you are offering. Your Headline can be in red and then followed with a smaller sub-heading.
- The rest of the page should convince your visitor that what you are offering should not be passed up. By the end of the squeeze page he or she should feel that he or she is going to be getting a tremendous deal just by giving you his or her contact information. Use customer testimonials and other examples of the benefits of your offer.
- Make sure that your visitor knows that there is a time limit or a limit to the quantity of what is being offered or that the price will be going up. Give a deadline. If you don’t your visitor will just think he or she will come back to it later and then never does.